Job Title

Insights Analyst

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Job Description

Job description

We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

 

MAIN JOB PURPOSE

The Insights Analyst will be part of the Global Category, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. They will ensure that internal briefs are translated into analytical projects. Furthermore they will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on the projects, whilst working alongside specialist analysts in the speciality hubs where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

 

Job Summary

  • Work closely with the Insights Manager to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
  • Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
  • Building and testing basic queries on in-house social and search data tools
  • Maintaining and building dashboards for internal customers using internal visualisation tools
  • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
  • Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
  • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
  • Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs – primary responsibility will involve a high degree of communication with a Insight Planner, who will not be co-located
  • Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
  • Arrange a follow-up meeting with customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service

Experience in:

  • An analytical role and providing insight and recommendation based on analysis
  • Using analytical tools
  • Some data modelling or query building experience
  • “Storytelling” in a corporate context, and crafting clear, compelling messaging
  • Excellent communication skills to liaise with stakeholders of differing levels across the business

 

Nice To Haves

  • Advanced French or Italian, alongside fluent English (English is essential), would be an advantage
  • Understanding business questions and writing appropriate briefs
  • Social analytics experience or NLP tools
  • Experience in briefing technical teams and being able to translate business objectives into analytical hypotheses
  • Passion for the digital world and its implications for business
Tags: cmi, consumer insights, data, data analyses, job, jobs, market analyst, market research, vacancy job

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