Job Title

Digital Marketing Analyst

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78 Active Positions

Job Description

We are looking for a Digital Marketing Analyst who will provide project management, support of various digital marketing programs and oversee our social media channels. They also will assist in creating, analyzing and sharing relevant information, trends and reports related to our digital performance. The Digital Marketing Analyst will report to Sr. Manager of Digital Marketing.

Position Responsibilities:

  • Manage our Social Communities: Twitter, Facebook, YouTube, Instagram, blog
  • Identify Social media trends
  • Create visually appealing content
  • Schedule/Publish Content
  • Measure, analyze, and report on digital marketing programs (i.e. web, email, social, advertising etc.)
  • Manage projects and develop materials/collateral for digital marketing initiatives, including background research, project plan and timeline creation, resource allocation, cross functional team leadership and on-time, in-budget implementation of projects
  • Assist team with the management of the following functions:
    • Digital Reporting/Analysis/Monitoring (i.e. creating/maintaining dashboards)
    • Web/Mobile Analytics
    • Project Management
    • Social Media
    • SEO
  • Identify opportunities to improve the customer experience and work on projects to improve customer satisfaction, engagement, retention and loyalty

Required Skills and Experience:

  • 1-3 years digital marketing and data experience.
  • Strong Copywriting skills
  • Excel knowledge required
  • Web Analytics: Google Analytics or Omniture/SiteCatalyst
  • Excellent project management skills
  • Excellent relationship-building & interpersonal skills; collaborate across departments and organizations
  • Comfortable leading and engaging in the planning process
  • Willing to jump in wherever help is needed
  • Bachelor’s Degree preferred
Tags: analyst, digital, marketing

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