Job Title

Consumer Market Intelligence Manager

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Job Description

This global company is searching for a Consumer Market Intelligence Manager. As a Consumer Market Intelligence Manager you will have the following job duties.

Job Duties:

– First of all lead teams focused on creating and deploying enhanced Consumer, Shopper, Trade Intelligence and Business analytics within the organization.

– Develop partnerships and create alignment with leadership team, marketing, sales and related stakeholders.

– Bring together all elements of CMI to identify innovation opportunities.

– Create long-term portfolio strategy and business planning (brand strategy: positioning, pricing, and markets, channel strategy).

– Drive and manage innovation agenda to develop innovation strategy.

– Partner with Marketing Directors and Brand Managers to develop and test concepts through the innovation funnel.

– Drive and Lead Consumer Inspiration.

– Lead Brand Health measurement and communications tracking, partner in brand positioning development.

– Provide Shopper learning for Marketing and Sales strategy and activation.

– Deliver business analytics plus reporting capability and action of external market and consumer reporting, consumer KPI Measurement and Reporting.

– Translate category, brand, consumer and customer intelligence into implementable platforms for sales team to execute per channel.

– Drive marketing mix, touchpoint measurement, sponsorship, and other marketing effectiveness tools.

– Finally, manage and optimize budget and resources to increase ROI of research spending.

Job Requirements:

– Bachelor or Master Degree in Business, Economics, Marketing or related field with a strong quantitative focus and furthermore relevant coursework in statistics, math and/or business required.

– Business Problem Solving – Identifies, defines and answers the right questions to resolve business problems/ identify business opportunities.

– Fuelling Insights – Provides illumination on how peoples’ attitudes drive their behavior.

– Knowledge Synthesis – Harnesses & leverages existing knowledge to address existing business issues/opportunities or to surface new ones.

– Technical Mastery – Defines and executes the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications.

– Translates Innovation plans clearly into actionable activation plans for Sales Team to execute.

– Ability to clearly and concisely communicate and present ideas, facts and technical information to management and key individuals.

Required Experience:

– Functional expertise: 10+ years of related FMCG, commercial, and industry experience.

– Significant consumer research and also analytic experience required.

– Prior people leadership and also management experience required.

– CPG experience

– Experience in Innovation/NPD Management.

Tags: career, cmi, consumer insights, fmcg, intelligence manager, job, Kwantitatief, market analyst, market research, marktonderzoek, marktonderzoeker, Quantitative, vacancy job, vacature

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