Job Title

Consumer Insights Manager

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78 Active Positions

Job Description

Description

 

  • Work with Market Leaders to develop the ROI of Consumer Experience, and prioritize actions accordingly.
  • Consumer Engagement – Establish Best Practices to maximize positive, consistent consumer experiences
  • Facilitate Consumer Council Meetings (external)
  • Work with internal teams to determine what is the best approach to drive engagement while leveraging incentive/rewards and coordinating with vendors to implement work with various internal groups to share personas (behaviors/attitudes)
  • Responsible for managing surveys for consumer satisfaction, provider satisfaction, behavioral and new members surveys
  • Gather and complete analysis, to include root cause analyses and prioritize highest value programs
  • Work with business owners and Vendors in Survey development
  • Analyze Surveys to Identify patterns, trends and key issues to make effective recommendations from consumer insights and drivers
  • Develop and communicate key findings and present recommendations for improvement programs, socialize insights and work with lines of business to create action plans for improvement
  • Serve as a subject matter expert for all things consumer. Proactively develop a deeper understanding of consumers wants and needs
  • Document, track, report improvement plans and progress monthly
  • Ensure learnings are integrated into the data warehouse and correlate with other research to tell a monthly story on progress
  • Establish strong, collaborative working relationships with internal and external resources
  • Collaborate with departments and improvement teams on their action plans and measurements
  • Collaborate on other consumer engagement outreach and quality initiatives
  • Perform any other job-related instructions, as requested

 


Education / Experience:

 

  • Bachelor’s degree in business administration, business management, marketing or related field or equivalent years of relevant work experience is required.
  • Experience creating, developing and taking a project from inception to delivery is required
  • Proven experience in engaging consumers, facilitating meetings and overall assisting organizations in driving loyalty and retention through outside-in perspective is required
  • Experience working cross-functionally and expert ability to execute initiatives primarily through influencing others
  • Experience with outcome optimization programs is preferred
  • Consumer Experience knowledge preferred
  • Qualitative and Qualitative research knowledge prepared Knowledge of survey methodology a plus
    Required Competencies / Knowledge / Skills
  • Proficient in Microsoft Office Suite to include, Word, Excel and PowerPoint
  • Excellent listening and critical thinking skills
  • Excellent written, verbal and visual communication skills to include ability to deliver compelling presentations of consumer insights
  • Strong analytical skills with ability to discover and communicate root causes to drive consumer insight improvements
  • Excellent problem solving skills with strong attention to detail
  • Strong interpersonal skills and high level of professionalism
  • Ability to work independently and within a team environment
  • Project management skills

·  Ability to develop, prioritize and accomplish goals

Tags: Kwantitatief, market research, Quantitative, Research Manager

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